A ROADSHOW BRIDGING VIENAM TOURISM AND AUSTRALIA

From 11th to 17th May 2023, Ho Chi Minh City Department of Tourism will cooperate with the Embassy of Vietnam in Australia and Consulate General of Vietnam in Sydney, to organise the Roadshow Vietnam – Ho Chi Minh City Tourism in cities of Australia: Sydney, Melbourne and Brisbane (citation: https://vietnamtourism.gov.vn/en/post/18589)

The Vietnam-Australia roadshow aims to achieve three key objectives: increasing tourism promotion, facilitating exchange and interaction between tourism businesses, and stimulating trade ties. By introducing and raising awareness about the tourism offerings of Ho Chi Minh City to Australian tourism businesses, the roadshow seeks to attract more visitors from Australia to Vietnam. Additionally, the roadshow aims to promote collaboration and cooperation between the tourism sectors of both nations and encourage investment and business expansion in the sector. the Vietnam-Australia roadshow presents an opportunity to enhance tourism promotion and foster stronger trade ties between these two countries.

The delegation from Ho Chi Minh City comprises more than 20 top representatives from leading airlines, hotels, and travel agencies. They have been carefully selected for their expertise and experience in promoting and managing tourism. The airline representatives will promote flight routes, while hotel representatives will showcase accommodations. Finally, the travel agency representatives will present tour packages and itineraries. The presence of these top representatives underscores Ho Chi Minh City’s commitment to developing its tourism industry and tapping into the Australian market.

The event is supported by more than 20 leading travel companies and hotels in Vietnam – Ho Chi Minh City Tourism includes Vietnam Airlines, VietJet Air, Ben Thanh Tourist, Vietravel Holdings, TST Tourist, Vido Tour, Saco Travel, Blue Sky Travel, AB Travel, Viet Star Cruise, Lux Travel DMC, Bliss Hoi An Beach Resort & Wellness, Trusted DMC – Mr. Linh’s Adventures, TMG Hospitality, EzyRemit, Wink Hotel, L’Alya Ninh Van Bay, Alma Cam Ranh, Best Western Premier Marvella Nha Trang, La Càph, Lekofe, Historic Tea House… (citation: https://www.visithcmc.vn/en/news/du-lich-viet-nam-thanh-pho-ho-chi-minh-quang-ba-tai-uc)

The Vietnam Tourism Roadshow began on May 12th at the Jackson Sydney Harbor Luxury Cruise and will continue on May 15th at the Crown Promenade in Melbourne before ending on May 17th in Brisbane. The roadshow will be attended by more than 200 Australian outbound tour operators, travel agencies, MICE operators, media, and Vietnamese business partners.

(Photo: https://tcdulichtphcm.vn/)

The Vietnam Tourism Roadshow offers guests an opportunity to connect with tourism service providers from Ho Chi Minh City, Vietnam, and engage in various cultural activities. Attendees can take part in traditional activities, including painting conical hats and making “Tò He”, and enjoy performances by ethnic musicians such as Đàn Bầu, Đàn Tranh, Đàn T’rưng, etc. Cultural documents and gifts will be provided to guests, allowing them to immerse themselves in Vietnamese culture. The event also offers an excellent opportunity to obtain the latest information about Vietnam and Ho Chi Minh City’s tourism. Guests will receive updates on the Schedule of Ho Chi Minh City Festivals and Events for 2023 and learn about new tourism products and services. By attending the event, guests can connect with Vietnamese tourism service providers and Australian partners, such as outbound tour operators, travel agencies, MICE operators, and media. Overall, the Vietnam Tourism Roadshow presents a unique opportunity for guests to engage in Vietnamese culture, learn about new tourism products and services, and connect with industry professionals.

Australia has been identified as a key tourist market for Vietnam, specifically for Ho Chi Minh City. Prior to the COVID-19 pandemic, the number of Australian visitors to Vietnam had reached 383,511. Meanwhile, nearly 300,000 Australian tourists visited Ho Chi Minh City in 2019, which accounted for around 3.5% of the total number of international visitors to the city. Although the number of arrivals from Australia in 2022 was affected by the pandemic, the Australian tourist market remains in the top 10 international markets for both Vietnam and Ho Chi Minh City. With the potential to increase the overall number of tourists to Vietnam and specifically to Ho Chi Minh City, the Australian market presents opportunities for further growth and development in the tourism sector. (statistical analysis by HCMC Tourism Promotion Center)